Monthly Archives: May 2011

Makers Mark 46 Tasting Review

…..With Preakness now in our rear view window, and The Belmont less than a month away, we’re in full swing of the season. Not Horse Racing season, well yes that too, but we’re talking Bourbon season. That’s right, Bourbon, Racing, and Kentucky go together as seamless as “A,B,C” and with that said we thought it time to introduce you to a wonderful addition to the Bourbon genre; Maker Mark 46.
…..Now to give you a bit of background on just how significant this entry is, understand this; Since 1958, Makers Mark Distillery has made only one thing, Makers Mark Bourbon. Bill Samuels Sr’s pioneering efforts led to a bourbon that forever changed the category and rather than dilute their product over the years with multiple variations like many of their competitors, the family behind Makers Mark has stayed loyal to their core product pledging allegiance to a superior recipe that has needed no tweaking. Jim Beam carries 7 variations of it’s product, Wild Turkey currently sells 6, and Jack Daniels is pushing around 5 or 6 products on your local convenience store shelves just to give you a comparison. Fans of Makers have had to settle for lack of variety over the years in exchange for a truly amazing tasting bourbon and in fact, with the exception of a few limited releases over the years (Makers Mark Black, Mint Julep Makers), this is the first new product in 52 years.
….. So how exactly do you go about releasing the first new product from your company in half a century without screwing things up? You start by using your award winning bourbon as a base for your new creation. Makers 46 is a hand crafted, full bodied bourbon that starts out as the original makers and is then continued into maturation using a technique involving French oak staves allowing for a release of natural flavors of caramel, spice, and vanilla notes into the final product. Fancy huh? Just remember that the next time you’re pouring yourself a glass and say “Thank you Bill Jr, Kevin Smith, and Brad Boswell”. (President, Master Distiller, and “Wood Chef”). And for those of you wondering, the 46 is not a notation of alcohol percentage, but in fact is in reference to the profile number of the winning recipe after several different trials and experimentations. Now as much as a bourbon snob as I am, I’d be foolish to think on first taste I’d be able to pick apart everything different about Makers 46 so for tasting purposes I decided to break out the original Makers for reference.

Aroma: Worth noting;46’s color is slightly darker, and more amber than Makers Mark. Upon peeling the wax you get strong notes of caramel, honey, and vanilla very much like what you are use to with Makers Mark. “46” actually comes off with slightly less punch in my opinion than MM.

Taste: This one comes at you right where Makers Mark left off with strong sweet notes of vanilla, cinnamon, and honey. 46 builds on this award winning tastes with a noticeable addition of spice in its flavor. In addition, 46 comes to you at a higher proof (94) and yet still maintains a smooth finish that is both rich and delicious (think chocolate). Though 46 was built on foundations from Makers Mark, it stands on its own perfectly and will definitely become a mainstay in my liquor cabinet.

Grade: A

Price: $45 (avg, check your local retailer for exact amount)

Makers 46 sample was provided for review courtesy of representatives of Makers Mark. For more information about Makers 46 and Makers Mark, go to or visit Makers Mark on Twitter and Facebook. And while you’re there don’t forget to visit INTOXICOLOGY101 on Facebook to stay up to date on our latest news and reviews. Class Dismissed !

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Posted by on May 27, 2011 in Reviews, Spirits, Whiskey


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Celebrating National Bermuda Day

Memorial day is less than a week away and for those of you who just can’t wait to throw on a bathing suit, catch some sun and enjoy an alcoholic beverage, I’ve got some good news for you. Today is National Bermuda day. For those of you unfamiliar with the holiday, it originated as a British holiday in 1902 celebrating the birthday of Queen Empress Victoria. It was recognized as Empire day, then changed to Commonwealth day, and eventually became known in Bermuda as Bermuda day during a period of civil unrest as a way to bring Bermudians of difference races together in harmony. Much like any holiday, the day includes loads of activities including the Bermuda Heritage Day Parade, a Marathon Derby, Cycling races, marching bands, dancers and of course RUM. What would an island holiday be without rum. If you can’t make it to Bermuda for the festivities and don’t have any celebrations near you don’t worry, you can start your OWN part by enjoying the National Drink of Bermuda; The Dark N Stormy. The Dark n Stormy has a special place in my heart and as far as I’m concerned National Bermuda day happens often in my house. So pour yourself a glass, sit back, and enjoy.

Dark N Stormy

1.5 oz Gosling’s Black Seal Rum
Gosling’s Stormy Ginger Beer

In a tall glass filled with ice add 1.5 oz Gosling’s Black Seal Rum and top with Gosling’s Stormy Ginger Beer. Garnish with lemon or lime wedge (optional).

Don’t forget, while there are many great dark rums on the market, if it isn’t Goslings, it isn’t OFFICIALLY a Dark N Stormy. And you thought the only thing cool about Bermuda was that triangle. For more information and great recipes check out Class Dismissed!


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Brown-Foreman Introduces: The Triple Crown of Cocktails

With the 136th annual Preakness only a day away, alcohol giant Brown Foreman has decided to release what they are calling the “Triple Crown of Cocktails”. Three delicious recipes highlighting one of each of the three major races. Early Times and Woodford Reserve bourbon are both featured in the signature drinks.



The Early Times Mint Julep
Official Cocktail of the Kentucky Derby

The mint julep is the Official Drink of the Kentucky Derby and the Early Times Mint Julep has been the Official Drink of the Kentucky Derby for the past 24 years. Over 120,000 Early Times Mint Juleps are served at Churchill Downs during Derby week.

2 ounces Early Times Kentucky Whisky
1 Tablespoon Simple Syrup
Mint Sprigs
Crushed Ice

Muddle a few mint leaves in the bottom of your mint julep cup, then fill with crushed ice. Add one tablespoon of simple syrup and two ounces Early Times Kentucky Whisky. Stir gently until glass frosts. Garnish with a fresh mint sprig, sip and enjoy.

The Black-Eyed Susan
Official Cocktail of the Preakness

The Preakness Stakes is held at Pimlico Race Course in Baltimore, Maryland and marks the second leg of the Triple Crown. The Black-Eyed Susan serves as the Official Drink of the Preakness and Early Times Kentucky Whisky is a key ingredient to this signature cocktail.

1 ¼ ounces Early Times Kentucky Whisky
¾ ounces vodka
3 ounces sweet and sour mix
2 ounces orange juice
Garnish with an orange slice and cherry.

Woodford Reserve Belmont Jewel
Official Cocktail of the Belmont Stakes

The third and final leg of the Triple Crown is the Belmont Stakes, held every June at Belmont Park in Elmont, NY. Woodford Reserve is the Official Bourbon of the Belmont Stakes and is the main ingredient for the Official Cocktail, the Belmont Jewel.

1 ½ oz. Woodford Reserve
2 oz. Lemonade
1 oz. Pomegranate juice

Combine ingredients in a cocktail shaker with ice. Strain over ice into a rocks glass. Garnish with a lemon wedge or cherry.

Visit Brown-Forman for more information on the wonderful brands they carry. Class Dismissed


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Cruzan Rum adds Strawberry to their Portfolio

Deerfield, Ill. – May 3, 2011 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Cruzan® Rum, the legendary rum of St. Croix, today announced the official launch of their newest flavored rum, Cruzan Strawberry. Crafted with fine Cruzan rum, all-natural flavors, and cane sugar, it combines the taste of ripe strawberries with a touch of ginger, putting a new spin on the strawberry flavor.

“Strawberry is a natural addition to the Cruzan portfolio, mainly because our fans have endorsed it as the next flavor of choice,” said Kim Washington, Senior Director of Rums and Vodkas at Beam Global. “It’s the number one flavor ordered by consumers in rum drinks, and since May is National Strawberry Month, the timing of this addition is perfect.”

The unique pairing of strawberry and ginger is the type of innovation people have grown to expect from Cruzan, which pioneered the flavored rum category. The Cruzan Strawberry recipe is handcrafted by the Nelthropp family, who has been making rum on the island of St. Croix for generations.

Tasting Notes and Aroma

  • Taste – Ripe, wild strawberry coupled with subtle ginger root
  • Aroma – Fresh and juicy strawberry
  • Finish – Smooth with a light spiced ginger finish


How to Enjoy Cruzan Strawberry

  • Cruzan Strawberry enhances classic rum cocktails such as the Mojito, Skinny Mojito, Daiquiri, Cuba Libre, and Rum Runner

Strawberry is the 11th flavor in Cruzan’s portfolio of flavored spirits. Like all Cruzan rum, quality is a main differentiator. Cruzan contains all-natural flavors, and the five-column distillation process removes unwanted impurities; the result is a cleaner spirit with some of the lowest levels of fusel oils. Cruzan is named for the people of St. Croix and is distilled at an historic estate that started producing sugar and molasses in 1760.

“This is an exciting new addition to the Cruzan family; one that truly embodies the relaxed vibe of the islands,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “We developed the Strawberry recipe with classic cocktails in mind—the ginger gives this spirit a subtle, spicy finish, so it breathes some new life into favorite summer drinks.”

Cruzan Strawberry Recipes


2 parts Cruzan® Strawberry Rum

1.5 parts fresh lime juice

1.5 parts simple syrup

Fill mixing glass with ¾ ice. Add all ingredients and shake for 5 sec. Pour into chilled martini glass. Garnish with a lime wedge.

2 parts Cruzan® Strawberry Rum
2 tsp. sugar
3-4 mint leaves

Juice of half a lime

Club soda

Muddle sugar, mint, lime juice, and a splash of club soda together in a tall glass. Add rum and garnish with a strawberry.


Pricing and Availability

Cruzan Strawberry is currently available nationwide at a suggested retail price of $15.99.

In addition to Cruzan Strawberry, the Cruzan portfolio also consists of 10 other flavored rums, as well as Cruzan® 9 Spiced Rum, Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Single Barrel Estate Rum, and Cruzan® Black Strap Rum. For more information about Cruzan Rum, and for additional cocktail recipes created with the full line of rums, visit or

Press Release Courtesy of


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Makers Of Grey Goose Introduce American Harvest

Introducing American Harvest Organic Spirit

New Rochelle, NY. – Sidney Frank Importing Company, Inc., known for redefining the vodka category, is proud to introduce the next revolution in spirits; American Harvest.

Distinct Taste: American Harvest is organic vodka to which a proprietary blend of organic ingredients has been added, creating a truly unique vodka specialty. It’s a revolutionary way to look at the vodka category. The addition of these ingredients results in the distinctive, smooth, clean and crisp character of American Harvest.

American Made: American Harvest is handcrafted in small batches from organic winter wheat grown on a family owned and sustainably managed American farm.  It is distilled and bottled in Rigby, Idaho using water from aquifers deep beneath the Snake River plain.  The result is a distinctly smooth and silky spirit with a crisp, clean taste. American Harvest is the creation of Sidney Frank Importing Company, Inc., a third generation family business that is 100% US owned and operated.

Quality: American Harvest has been developed with great care for the quality, organic nature and sustainable growing practices of all of its ingredients. It has no artificial additives or preservatives and is produced with a continuous column distillation process and charcoal filtration to ensure the integrity and purity of the spirit. The American Harvest Distillery is independently owned and operated and is USDA Certified Organic by Oregon Tilth.

“American Harvest is crafted with the same American values that this country was built on and that continue to drive the country forward today. Integrity, opportunity, independence, hard work, innovation and pride,” says Bill Henderson, Senior Vice President of Marketing and Advertising at Sidney Frank Importing Company, Inc. “American Harvest was built on a promise; from field to bottle, to create the finest quality product, without compromise to the environment or our nation’s natural resources.”

American Harvest will be available beginning May 2011 in the following states: Arizona, Colorado, Idaho, Indiana, Maryland, Oregon and South Carolina. Bottled in the 1.75L, 1L, 750ml and 50ml sizes, the suggested retail price for 750 ml is $23.99. American Harvest is best consumed as you would your favorite vodka, straight over ice, in a classic martini or in a cocktail. Please enjoy American Harvest responsibly.


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The Next Big Thing: Cupcake Flavored Vodka ?

(Press release courtesy of

Underdog Wine & Spirits, makers of Cupcake Vineyards wines, the US’s fastest growing $8+ wine brand in 2010, recently introduced four super-premium vodkas: Original, Chiffon, Devil’s Food and Frosting. These new vodkas walk the talk when it comes to purity of flavor, delivering four decadent treats in powerful, sapphire-blue bottles.

Developed by Underdog’s International Director of Winemaking, Adam Richardson, in direct consultation with renowned master of spirits and wine Doug Frost, Cupcake Vodka cuts no corners. The goal was to meet consumers’ need for a super clean vodka that they would be proud to share with friends. Starting with the finest grain and grape, Cupcake Vodka Original is six-times distilled to remove impurities while delivering a mouth-feel reminiscent of an indulgent delicious treat.

“Cupcake vodkas have velvet silkiness, distinctive texture and a smooth finish, exactly the way vodka lovers want it,” noted Frost. “They capture purity of flavor to achieve a super-premium taste.”

“Cupcake continues to offer products to help consumers Live Deliciously,” said Todd Ziegenfus, Senior Marketing Director. “We are always looking for opportunities to meet the needs of our core consumer: the adult millennial. We tested several concepts and confirmed that nothing met that personal reward shared with friends better than Cupcake. Our research indicated that a super-premium product in a super-premium package at a reasonable price will provide value that will resonate with our target.”

Cupcake Vodka Original is 80 proof, while Chiffon, Devil’s Food and Frosting vodkas are 70 proof. Each of the Cupcake vodkas carries a suggested retail price of $17.99 per 750ml bottle. Additional information is available at

About Underdog Wine & Spirits:
Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the “underdogs” of the sometimes stuffy wine and spirits world. We work with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes many of today’s most dynamic growth brands. For more information about Underdog Wine & Spirits visit


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137th Kentucky Derby: Race Day Cocktails

The Kentucky Derby is one of the South’s most premier sporting events and though many will empty their pockets in hopes of picking the winner, there are only two guarantees you can truly bet on; Big hats and Mint Julep cocktails. From the outside looking in the focus is on the horses but when you’re in attendance everyone wants to know what your wearing and what you’re drinking.The Mint Julep is the traditional mainstay at the Kentucky Derby and to honor the event I’ll be sharing with you a few Julep recipes including the original, a few spins, and some of the other popular drinks so you can have the proper experience whether you’re there in person or enjoying the festivities on the big screen from the comfort of your own home.



Classic Mint Julep

  • 2 tablespoons (1 ounce) club soda
  • 2 teaspoons superfine sugar
  • 15 fresh mint leaves, plus 5 small sprigs for garnish
  • 6 tablespoons (3 ounces) Makers Mark or other high-quality Bourbon
  • 2 cups crushed ice

Stir together club soda and sugar until sugar dissolves. Add mint leaves and, using glass muddler, gently press leaves into sugar syrup until slightly darkened but not completely crushed. Add whiskey, then fill cup with crushed ice and stir briefly. Tuck mint sprigs into top of cup and insert straw.

Georgia Mint Julep

  • Take 1 tea-spoonful of white powered sugar.
  • 3/4 wine-glass of Cognac brandy.
  • 3/4 wine glass of peach brandy.
  • About 12 sprigs of the tender shoots of mint.

Put the mint in the tumbler, add the sugar, having previously dissolved it in a little water, then the brandy, and lastly, fill up the glass with shaved ice. Stir with a spoon but do not crush the mint. In it’s origina, the Southern Mint Julep used cognac instead of whiskey.

Old Fashioned

  • 1 sugar cube
  • 3 dashes Angostura bitters
  • club soda
  • 2 ounces Bourbon Whisky ( Or Rye if your one of THOSE people)
  • Cherry and Orange Slice garnish (Optional)

Place the sugar cube in an Old-Fashioned glass. Wet it down with 2 or 3 dashes of Angostura bitters and a short splash of water or club soda. Crush the sugar with a wooden muddler or spoon. Rotate the glass so that the sugar grains and bitters give it a lining. Add a large ice cube. Pour in the rye (or bourbon). Serve

Agave Julep (For the Tequila Lovers)

  • 8 mint leaves
  • 1 tbls Simple Syrup (it’s very tart, so you may add more)
  • 1 1/4 ounces Reposado Tequila
  • 1 1/4 ounces fresh lime juice
  • Dash of Agave
  • Lime wedge, mint sprig for garnish

Muddle the mint leaves with the sugar syrup in a highball glass. Add the tequila and lime juice, fill the glass with crushed ice, and stir vigorously to mix. Decorate with a lime wedge and a mint sprig.

Pimms Cup (A British Spring/Summer Classic making waves during the Derby)

1 part Pimm’s No.1 Cup
2 or 3 Parts Lemonade (Depending on how sweet you want it)
Optional- Can replace 1/3rd Lemonade with 1/3rd Lemon Lime soda, Ginger Beer, or Ginger Ale

Add ingredients in shaker filled with ice (except soda). Shake and strain into a highball glass filled with cubed (not crushed) ice. Authentic Pimm’s will then have slices and peices of fruit thrown in and topped off with.

Hope you enjoyed the recipes and are ready for the race. Don’t forget to become a fan on Facebook. Class Dismissed.


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