Category Archives: Press Releases

Take The Oak Heart Challenge: Bacardi Oak Heart launches across U.S.

…..On September 15th, Bacardi, the top selling rum in the world will launch it’s newest product, Bacardi Oakheart spiced rum. Are you ready to take the Oakheart challenge? Similar to Jack Daniels recent Honey Liqueur launch, Bacardi is hoping to bring together more then 25,000 fans around the country to collectively try and celebrate its latest product launch. Markets involve in the Oakheart challenge include Arkansas, Delaware, Florida, Illinois, Iowa, Kansas, Missouri, New York, Nevada, Pennsylvania, South Carolina, Washington D.C., and Wisconsin. Not sure which establishments in your area are participating in the launch? Go to where you can view their interactive map and find a participating bar near you. We at Intoxicology have not yet had the pleasure of giving it a taste but you can be assured that when we do we’ll be reviewing it here. From what I’ve heard it is a much better effort then their three previously failed attempts to enter the Spiced Rum department. Stay tuned.

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Posted by on September 15, 2011 in Press Releases, Rum


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Jack Daniels Tennessee Honey: Toast To Summer Event

…..Tonight, in 18 Cities across the country Jack Daniels will host a one day only “Toast to Summer” celebrating the recently released Tennessee Honey Liqueur to their portfolio. The event is free however it is private so you will need to RSVP for an invitation. If you haven’t done so already, RSVP at JoinTheSwarm . You can expect a great social atmosphere, and plenty of complimentary Jack Daniels. If JD isn’t you’re thing though the events are being held at a regular bar so you will have the options to drink something else.


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“After Midnight” Bars Courtesy of Playboy Magazine

Do you like to travel? Who doesn’t? If you’re like me, the first thing you do when you plan a trip is start looking for some of the best hot spots to visit while in town. With so many contradicting search engine reviews out there to keep you guessing, who better to trust than Playboy Magazine. The editors over at playboy have put together for you a who’s who list of bars to check out entitled “After Midnight”. Not surprisingly, many of their picks are located in the “usual suspects” of major cities such as New York, Chicago, and Los Angeles. If none of these places ring a bell or better yet they do but you have yet to check them out, don’t feel bad neither have I and yet I still have had some amazingly interesting “after midnight” bar experiences. The list includes :

  • Atlanta: The Highlander
  • Boston: The Franklin
  • Chicago: The Green Mill
  • Dallas: Rio Room
  • Hollywood: Jumbos Clown Room
  • Las Vegas: Double Down Saloon
  • Memphis: Mollie Fontaine Lounge
  • Miami Beach: Mac’s Club Deuce
  • New Orleans: The Club Ms. Mae’s
  • New York City: Mister H
  • Portland, Ore.: Gold Dust Meridian
  • San Francisco: The Endup
  • Tampa: The Hub
  • Washington D.C.: Jimmy Valentine’s
As a former resident of Chicago (Born & Raised), it was a little disappointing to only see one bar on the list given the ridiculous night life the city has, but even I know that it would be impossible to create a list like this AND please everyone. Now as a resident of Central Florida I did appreciate seeing some Tampa love in there with the Hub. Do you have a favorite place you feel got snubbed? Let them know, or better yet let me know so I can check it out and agree/disagree with you. For the list as well as a bit of info on each establishment be sure to visit Playboy Online. Until next time, Class Dismissed.
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Posted by on August 15, 2011 in Press Releases


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Wild Turkey 81 Takes Flight !

Wild Turkey® is expanding its portfolio with the addition of Wild Turkey 81 Kentucky Straight Bourbon Whiskey. The first whiskey solely crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 was developed with bartenders and consumers in mind, creating a truly mixable spirit that delivers Wild Turkey’s famous kick every time.

Wild Turkey 81 was born through extensive research – that is if you consider sitting in bars across America talking to bartenders and whiskey fans research.  Having already collaborated with his father, famed Wild Turkey Master Distiller Jimmy Russell, on Russell’s Reserve® Bourbon and Rye, Eddie wanted to create a spirit all his own that met the needs of today’s whiskey drinker, who is looking to experience bourbon with mixers and in classic, good-time cocktails more and more.

“I discovered those folks who didn’t want the punch of Wild Turkey 101 were sorely disappointed by other whiskies that disappeared like a fox down a hole when mixed with things like cola,” said Eddie Russell.  “So with Jimmy’s blessing, I developed Wild Turkey 81 – an everyday whiskey that can stand up to any mixer or in any cocktail with the bold, in-your-face taste that is distinctively Wild Turkey.”

Wild Turkey 81 uses Wild Turkey’s famous high-rye mash for a spicy kick that lasts and lasts.  Hand-selected American oak barrels from the Ozark Mountains receive an “alligator char” before being filled at the distillery in Lawrenceburg, Kentucky.  Wild Turkey 81 is the only bourbon in the category to use this expensive, deep char (also called a “#4 char”), resulting in extreme vanilla and caramel flavors that are hallmarks of a Wild Turkey Bourbon.

The filled barrels are placed in wood-rack warehouses that use no heaters or air conditioners, unlike others in the category.  Continued Eddie, “Mother Nature’s got her hands all over this brand.  We like to do things the old fashioned way around here, letting the barrels age solely based on the weather that shows up on our doorstep that day, which creates a more balanced whiskey.”

Wild Turkey 81 is a masterful blend composed primarily of six, seven and eight year old whiskies, making it the longest-aged bourbon or Tennessee whiskey in its class.  The result is a whiskey with a deep, rich amber color, and a nose full of fruit, butterscotch, toffee and toasted oak. On the tongue, you discover cigar-box sweetness, caramel, vanilla and pear, with a long finish of rich spice notes and hints of toast.

“I’ve spent the last 30 years working with my son Eddie, and teaching him everything I know about making bourbon,” said Jimmy Russell, himself a 57-year whiskey veteran. “As soon as I tasted Wild Turkey 81, it was clear he was paying attention.  I am one proud Dad.”

Wild Turkey 81 shows up to the party wearing brand-spankin’-new duds, in the form of the first package change to the Wild Turkey family in nearly 15 years.  The classic bottle shape remains the same, but the label gets a “badass” makeover.  It is cleaner and more aggressive than before, with the famous Wild Turkey symbol standing proud.  The label gives a stronger nod to which Wild Turkey product you are about to enjoy – 81 or 101 – and shouts out our proud Kentucky heritage like never before.  The new packaging will be featured with Wild Turkey 81, Wild Turkey Rye, and the kickass granddaddy of them all:  Wild Turkey 101.

“Even a good old boy changes his shirt every now and again,” said Jimmy.

Wild Turkey 81 is priced at $19.99 (MSRP) and is available now in the US at bars, restaurants and spirits retailers nationwide.  It will be supported by an extensive marketing campaign featuring print, outdoor and digital advertising, as well as a loud, badass social media campaign.

Wild Turkey 81 joins an already impressive lineup of bourbons and rye whiskies from the Wild Turkey distillery in Lawrenceburg, Kentucky, including the iconic Wild Turkey 101, Rare Breed, Kentucky Spirit, Russell’s Reserve, and American Honey®.  Wild Turkey is distributed in the US by Skyy Spirits.

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at,, Twitter: @SkyySpirits and  Please enjoy Skyy Spirits brands responsibly and in moderation.

(Press Release Courtesy of Skyy Spirits.)

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Posted by on July 14, 2011 in Press Releases, Whiskey




Deerfield, Ill. — Beam Global Spirits & Wine [Fortune Brands, Inc. (NYSE:FO)] and Courvoisier, one of the world’s leading cognac houses, announced today the addition of Courvoisier® Rosé to its portfolio.  A smooth blend of Courvoisier cognac and premium French red wine grapes, Courvoisier Rosé is a light and refreshing cognac drink, crafted to be the perfect beverage for any occasion. Whether a night out on the town or dinner with a significant other, Courvoisier Rosé invites consumers to satisfy their curiosity with this flavorful and refreshing spirit.

Courvoisier Rosé provides a smooth alternative to the traditional flavor profiles of cognac, offering consumers a fun, stylish beverage that is easy to drink. Packaged in the iconic Josephine bottle, Courvoisier Rosé’s flavor profile features notes of blackberry, black currant and a touch of cherry, complemented by vanilla, honey and vine-peach flavors. For those who typically pair cognac with juice or other mixers, Courvoisier Rosé is the ideal alternative.  The 36 proof liquid is best served chilled or on ice for a refreshing and approachable taste experience.

Courvoisier Rosé joins the well-received Courvoisier Connoisseur Collection, Courvoisier® 21 and Courvoisier® 12, released in 2010, which revolutionized the cognac category by featuring a declared age statement.   Like Courvoisier 21 and Courvoisier 12, Courvoisier Rosé is an example of the innovative spirit that defines the cognac house – and has since the time of Napoleon.

“We are thrilled to add Courvoisier Rosé to the Courvoisier family and offer consumers a new, fun and refreshing twist on cognac,” said Mallika Monteiro, Brand Manager, Courvoisier. “Courvoisier is known and recognized for our ethos of innovation and for our revolutionary spirit. We’re excited to expand our portfolio with a refreshing drink that will broaden our base and appeal to a larger variety of consumers.”

Courvoisier Rosé:

  • Is made with Courvoisier Cognac and a light touch of premium French red wine grapes.
  • Offers a refreshing and approachable taste experience that enables easy drinking for any occasion; over a night out with the girls, in mixed company or for a night with a significant other.
  • Has a flavor profile crafted of blackberry, black currant and a touch of cherry, complemented by notes of vanilla, honey and vine-peach flavors for a smooth, refreshing experience.
  • Has a lower ABV (18%) than our traditional cognac product (40%).
  • Is a first of its kind innovation for the category, offering consumers a new and exciting spirit option to be enjoyed on every occasion, or just because.

Courvoisier Rosé will be available nationwide beginning June 1, 2011. A 750ml bottle has a suggested retail price of $24.99.

Press Release Courtesy of



Cruzan Rum adds Strawberry to their Portfolio

Deerfield, Ill. – May 3, 2011 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Cruzan® Rum, the legendary rum of St. Croix, today announced the official launch of their newest flavored rum, Cruzan Strawberry. Crafted with fine Cruzan rum, all-natural flavors, and cane sugar, it combines the taste of ripe strawberries with a touch of ginger, putting a new spin on the strawberry flavor.

“Strawberry is a natural addition to the Cruzan portfolio, mainly because our fans have endorsed it as the next flavor of choice,” said Kim Washington, Senior Director of Rums and Vodkas at Beam Global. “It’s the number one flavor ordered by consumers in rum drinks, and since May is National Strawberry Month, the timing of this addition is perfect.”

The unique pairing of strawberry and ginger is the type of innovation people have grown to expect from Cruzan, which pioneered the flavored rum category. The Cruzan Strawberry recipe is handcrafted by the Nelthropp family, who has been making rum on the island of St. Croix for generations.

Tasting Notes and Aroma

  • Taste – Ripe, wild strawberry coupled with subtle ginger root
  • Aroma – Fresh and juicy strawberry
  • Finish – Smooth with a light spiced ginger finish


How to Enjoy Cruzan Strawberry

  • Cruzan Strawberry enhances classic rum cocktails such as the Mojito, Skinny Mojito, Daiquiri, Cuba Libre, and Rum Runner

Strawberry is the 11th flavor in Cruzan’s portfolio of flavored spirits. Like all Cruzan rum, quality is a main differentiator. Cruzan contains all-natural flavors, and the five-column distillation process removes unwanted impurities; the result is a cleaner spirit with some of the lowest levels of fusel oils. Cruzan is named for the people of St. Croix and is distilled at an historic estate that started producing sugar and molasses in 1760.

“This is an exciting new addition to the Cruzan family; one that truly embodies the relaxed vibe of the islands,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “We developed the Strawberry recipe with classic cocktails in mind—the ginger gives this spirit a subtle, spicy finish, so it breathes some new life into favorite summer drinks.”

Cruzan Strawberry Recipes


2 parts Cruzan® Strawberry Rum

1.5 parts fresh lime juice

1.5 parts simple syrup

Fill mixing glass with ¾ ice. Add all ingredients and shake for 5 sec. Pour into chilled martini glass. Garnish with a lime wedge.

2 parts Cruzan® Strawberry Rum
2 tsp. sugar
3-4 mint leaves

Juice of half a lime

Club soda

Muddle sugar, mint, lime juice, and a splash of club soda together in a tall glass. Add rum and garnish with a strawberry.


Pricing and Availability

Cruzan Strawberry is currently available nationwide at a suggested retail price of $15.99.

In addition to Cruzan Strawberry, the Cruzan portfolio also consists of 10 other flavored rums, as well as Cruzan® 9 Spiced Rum, Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Single Barrel Estate Rum, and Cruzan® Black Strap Rum. For more information about Cruzan Rum, and for additional cocktail recipes created with the full line of rums, visit or

Press Release Courtesy of


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Makers Of Grey Goose Introduce American Harvest

Introducing American Harvest Organic Spirit

New Rochelle, NY. – Sidney Frank Importing Company, Inc., known for redefining the vodka category, is proud to introduce the next revolution in spirits; American Harvest.

Distinct Taste: American Harvest is organic vodka to which a proprietary blend of organic ingredients has been added, creating a truly unique vodka specialty. It’s a revolutionary way to look at the vodka category. The addition of these ingredients results in the distinctive, smooth, clean and crisp character of American Harvest.

American Made: American Harvest is handcrafted in small batches from organic winter wheat grown on a family owned and sustainably managed American farm.  It is distilled and bottled in Rigby, Idaho using water from aquifers deep beneath the Snake River plain.  The result is a distinctly smooth and silky spirit with a crisp, clean taste. American Harvest is the creation of Sidney Frank Importing Company, Inc., a third generation family business that is 100% US owned and operated.

Quality: American Harvest has been developed with great care for the quality, organic nature and sustainable growing practices of all of its ingredients. It has no artificial additives or preservatives and is produced with a continuous column distillation process and charcoal filtration to ensure the integrity and purity of the spirit. The American Harvest Distillery is independently owned and operated and is USDA Certified Organic by Oregon Tilth.

“American Harvest is crafted with the same American values that this country was built on and that continue to drive the country forward today. Integrity, opportunity, independence, hard work, innovation and pride,” says Bill Henderson, Senior Vice President of Marketing and Advertising at Sidney Frank Importing Company, Inc. “American Harvest was built on a promise; from field to bottle, to create the finest quality product, without compromise to the environment or our nation’s natural resources.”

American Harvest will be available beginning May 2011 in the following states: Arizona, Colorado, Idaho, Indiana, Maryland, Oregon and South Carolina. Bottled in the 1.75L, 1L, 750ml and 50ml sizes, the suggested retail price for 750 ml is $23.99. American Harvest is best consumed as you would your favorite vodka, straight over ice, in a classic martini or in a cocktail. Please enjoy American Harvest responsibly.


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