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Makers Of Grey Goose Introduce American Harvest

Introducing American Harvest Organic Spirit

New Rochelle, NY. – Sidney Frank Importing Company, Inc., known for redefining the vodka category, is proud to introduce the next revolution in spirits; American Harvest.

Distinct Taste: American Harvest is organic vodka to which a proprietary blend of organic ingredients has been added, creating a truly unique vodka specialty. It’s a revolutionary way to look at the vodka category. The addition of these ingredients results in the distinctive, smooth, clean and crisp character of American Harvest.

American Made: American Harvest is handcrafted in small batches from organic winter wheat grown on a family owned and sustainably managed American farm.  It is distilled and bottled in Rigby, Idaho using water from aquifers deep beneath the Snake River plain.  The result is a distinctly smooth and silky spirit with a crisp, clean taste. American Harvest is the creation of Sidney Frank Importing Company, Inc., a third generation family business that is 100% US owned and operated.

Quality: American Harvest has been developed with great care for the quality, organic nature and sustainable growing practices of all of its ingredients. It has no artificial additives or preservatives and is produced with a continuous column distillation process and charcoal filtration to ensure the integrity and purity of the spirit. The American Harvest Distillery is independently owned and operated and is USDA Certified Organic by Oregon Tilth.

“American Harvest is crafted with the same American values that this country was built on and that continue to drive the country forward today. Integrity, opportunity, independence, hard work, innovation and pride,” says Bill Henderson, Senior Vice President of Marketing and Advertising at Sidney Frank Importing Company, Inc. “American Harvest was built on a promise; from field to bottle, to create the finest quality product, without compromise to the environment or our nation’s natural resources.”

American Harvest will be available beginning May 2011 in the following states: Arizona, Colorado, Idaho, Indiana, Maryland, Oregon and South Carolina. Bottled in the 1.75L, 1L, 750ml and 50ml sizes, the suggested retail price for 750 ml is $23.99. American Harvest is best consumed as you would your favorite vodka, straight over ice, in a classic martini or in a cocktail. Please enjoy American Harvest responsibly.

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Press Release: SKYY SPIRITS UNVEILS TWO NEW EXOTIC FLAVORS TO ITS ALL NATURAL SKYY INFUSIONS® LINE: DRAGON FRUIT AND BLOOD ORANGE

First Nationally Available Dragon Fruit & Blood Orange All Natural Infused Vodkas Hit Stores This Month

SAN FRANCISCO (February 1, 2011) – Expanding its innovative, award-winning line of vodkas made with all natural ingredients, SKYY® Vodka introduces new SKYY Infusions® Dragon Fruit and SKYY Infusions Blood Orange – the first of their kind available nationwide.  Inspired by exotic locales and current culinary trends, these new infusions blend authentic dragon fruit and blood orange with SKYY’s premium distilled vodka, creating two alluring, distinctively different spirits.  All Natural SKYY Infusions Dragon Fruit, which has already been awarded a Gold Medal by the prestigious Beverage Testing Institute of Chicago, and SKYY Infusions Blood Orange join the brand’s existing line of unexpected flavors, which includes Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit.

SKYY takes the vodka category in a bold, tantalizing direction with the introduction of All Natural SKYY Infusions Dragon Fruit – an all-new superfruit experience.  An upgrade from acai and pomegranate, dragon fruit is a superfruit that boasts a unique and unexpected flavorful taste direct from a lush rain forest.  An intoxicating blend of premium vodka and real dragon fruit, this latest SKYY Infusions variety offers an exotic cocktail experience reminiscent of the fresh, sweet taste of juicy red berries.

“We were intrigued by dragon fruit because it is a superfruit with a unique taste profile, which is something both consumers and bartenders are looking for in their spirits choices right now,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. “With our entire SKYY Infusions line, we are focused on innovation, developing products that deliver a sensory experience that no ho-hum, boring flavored vodka can match.  Given its exotic flavor and the fact that it was unexplored in the vodka category, dragon fruit was a natural fit.”

As indulgent as it is stunning, the dragon fruit heralds from South America and Asia, but appears as if it has been grown and picked right out of a mythical world.  The dragon fruit has a dark pink rind dancing with green and yellow tendrils.  Once sliced, an unexpected white or pink fleshy interior with tiny edible seeds becomes visible. The dragon fruit’s multifaceted flavor profile is quickly replacing more mainstream fruits, with non-alcoholic dragon fruit juices and flavored waters popping up in markets nationwide.

All Natural SKYY Infusions Dragon Fruit exudes a bold, sweet taste with the tantalizing aroma of candied tropical berries, followed by a wave of exotic fruits and a complex blend of savory spice and zest.

All Natural SKYY Infusions Blood Orange is an alluring blend of premium SKYY Vodka and real blood orange, displaying the natural sweetness; deep, refined complexity; and mouth-watering juiciness of the sinful blood orange.  It has an enticing aroma of sweet orange zest followed by hints of spice and caramel.

Native to Italy and Spain, the blood orange’s unusual crimson-colored flesh embodies a delicate balance of sun-drenched succulent juiciness and complex bittersweet flavor, creating a multi-sensory taste experience bursting with the essence of sweet, fresh oranges.

“Orange is the third most-popular vodka flavor in the U.S., but when SKYY does an orange, it is anything but ordinary,” continued Conzonato. “We explored the farmer’s markets and focused on the most exotic and flavorful orange possible – blood orange.  Then, we made our vodka all natural and infused, which brings out the ripe, juicy taste of the real fruit.  Those bored with old, tired orange-flavored vodkas will want to try All Natural SKYY Infusions Blood Orange to experience something unlike any other.”

Both All Natural SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange will be available nationwide starting in February in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized bottles.  The launches will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on-/off-premise promotions.

All Natural SKYY Infusions, the line ranked #1 in taste by the Beverage Testing Institute (BTI), was originally launched in five flavors – Citrus, Cherry, Grape, Raspberry and Passion Fruit, in April 2008 by Skyy Spirits. A year later, SKYY introduced SKYY Infusions Pineapple, which quickly became a nationwide centerpiece of classic and contemporary Tiki cocktailing. In 2010, SKYY Infusions Ginger, another BTI Gold Medal winner, made its debut, making the delectable, sweet taste of ginger readily available to any bartender or consumer. With the introduction of its eighth and ninth Infusions, SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange, Skyy Spirits continues its high standard for ultra-premium, all natural infused vodkas developed on the principles of quality, innovation and style.

The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, with 7UP® or in a myriad of other delicious, sophisticated cocktails.  Learn more at http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.

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About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Contact:  pr@skyy.com

 
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Posted by on February 19, 2011 in Press Releases, Vodka

 

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Press Release: Absolut introduces Absolut Elyx

First market launch of new high-end vodka from ABSOLUT

( AbsolutDrinks.com ) Inspired by 500 years of vodka making expertise, ABSOLUT has spent the last decade inventing a new vodka. Crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, ABSOLUT ELYX is a true expression of quality. It is a small-batch vodka, produced according to craft techniques, in an authentic 1929 copper rectification still. The result: a handcrafted super premium vodka with an elegant, silky texture.

“Aroma and flavor are the obvious and most immediately striking characteristics of vodka. ABSOLUT ELYX goes beyond that. It has a clean and fresh taste with subtle floral and fruity tones, but its most defining quality lies in the texture. Not detectable by the nose or taste buds, texture determines how the vodka feels in your mouth. ABSOLUT ELYX is elegant and incredibly soft, and leaves you with a silky feeling in your mouth. Try it on its own, and your mouth will know the difference”, says Krister Asplund, master distiller at The Absolut Company.

To create ABSOLUT ELYX, Krister Asplund returned to the roots of vodka making, while still addressing contemporary demands of traceability and innovation. He sourced the finest wheat and water, put a 1929 rectification still back into use, and refined copper catalyzation. These four factors are equally important in the production of this exceptional vodka, and they are outlined in the ABSOLUT ELYX manifesto, which guarantees long-term quality and an everlasting commitment to perfection.

THE ABSOLUT ELYX MANIFESTO:

100% Hand-selected Estate Wheat
ABSOLUT ELYX is distilled exclusively from hand-selected wheat from Råbelöf, an estate with a flawless instinct for quality. Every year, the master distiller walks the fields of Råbelöf to select wheat that meet the highest of standards. Råbelöf’s excellent wheat adds subtle fruity and floral tones to ABSOLUT ELYX, and is conducive to its elegant palate and texture.

Pristine Water Filtrated by Nature
The water quality is absolutely essential in vodka production. Luckily, the ABSOLUT distillery rests on its own pristine natural underground springs. Filtered through the boulder ridge and limestone bedrock for thousands of years, this water has never been exposed to modern day pollution. It is exceptionally pure, low in minerals and very soft, which is essential to the silky, smooth character of ABSOLUT ELYX.

Perfected with Copper Catalyzation
Throughout the process, copper plays an integral part in the making of ABSOLUT ELYX. Its unique character is obtained from the vintage rectification still, with columns, pumps and hand-forged pipes all in copper. While the apparatus adds character, additional copper packets are used to purify the vodka in the crude spirit distillation. They react with any sulphur remnants, resulting in an absolutely pure spirit. This is basic chemistry, refined to perfection.

Authentic Craftsmanship
ABSOLUT ELYX is handcrafted in small volumes, according to the best craft techniques. No computers involved, ABSOLUT ELYX is the result of manual operation, old expertise and personal supervision through all details in the process. Each batch is made to the uncompromising standards of the master distiller and his sensory experts, who taste and approve of each batch before it is bottled.

ABSOLUT ELYX is very fresh, clean and silky smooth, with subtle floral and fruity tones. It is all made from natural ingredients, and free from added sugar. One of the first external experts to taste it was Andreas Larsson, Sommelier World Champion 2007, and one of the world’s most renowned sommeliers.

“The color is transparent and brilliant. The nose is plentiful and intense with a lot of character; it displays subtle hints of vanilla and lemon and has a floral touch. The palate is pure and invigorating with a silky, unctuous texture – creamy, subtle and persistent with a fine balance, and a long-lasting finish with a subtle spiciness. ABSOLUT ELYX is a finely tuned vodka with character and elegance”, says Andreas Larsson.

ABSOLUT ELYX is perhaps best enjoyed neat or on the rock (just one single, large, slowly melting ice cube), but is equally good blended – preferably in martinis and straightforward cocktails where the fresh taste and silky feel come to the fore.

On the Rock
5 parts ABSOLUT ELYX
Lemon Zest
Cut a sizeable block of ice into the shape of an Old-Fashioned glass. Measure up and add ABSOLUT ELYX over the ice. Press oil from the lemon zest over the drink and serve.

Charade
4.5 parts ABSOLUT ELYX
1.5 parts Lillet Blanc
0.5 parts white cherry liqueur (Luxardo Maraschino)
A twist of orange peel
Pour the liquid ingredients in a mixing glass. Add plenty of ice and stir until the drink is cold and has a suitable amount of water. Strain the drink into a frosted cocktail glass. Press oil from the orange peel over the drink and serve.

ABSOLUT ELYX is first introduced in Canada, Greece, Korea and Mexico during the fall of 2010, with additional markets launching in 2011.

Drink images, bottle images and images from the production are available at press.absolut.com.

For further information, please contact:
Local Marketing Manager

Press Release Courtesy of AbsolutDrinks.com

 
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Posted by on January 15, 2011 in Press Releases, Vodka

 

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